Digital Certificate

PivotWings Level 4-Integrated Marketing Management Badge 

Issued by PivotWings

Earners of the PivotWings Integrated Marketing Management Badge have demonstrated comprehensive competency across the core disciplines of strategic marketing planning and integrated campaign execution. Beginning with situational analysis, customer persona development, and marketing plan foundations, they have progressed through Go-To-Market strategy, Integrated Marketing Communications, campaign execution, brand management, creative communications, and performance reporting. 

They understand how to conduct strategic audits using frameworks including PESTLE, Porter’s Five Forces, SWOT, and TOWS, develop SMART marketing objectives aligned to business goals, and execute integrated campaigns across multiple channels. They are equipped to manage brands with consistency, produce professional creative communications, interpret campaign performance data, and contribute immediately to marketing teams in a coordinated and strategic capacity.
 

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Skills

Earning Criteria

Completed all 8 weeks of the PivotWings Integrated Marketing Management program

Achieved a pass or higher across all assessed deliverables including the Organisation Summary, Strategic Audit, SMART Objectives, Strategic Options & STP, Tactical Marketing Mix, Brand Communication, Gantt Chart & Budget, and Monitoring & Measurement Framework

Delivered a final integrated marketing presentation defending the full strategy to a professional standard

Standards Independent Training Provider Standard

Evidence July 2026 PWMKT/260001